Graphic Design & Branding
Your branding is the first thing people see and determines how your brand is perceived. Our team will capture your identity and distil it into remarkable visuals.
Building your brand identity.
The importance of brand design cannot be overstated. Every surface, space or site people interact with your company is an opportunity for branding to shine and reflect who you are. Your company brand personality and visual identity are so much more than just a logo — they’re everything about how you appear to potential consumers.
There are many individual components to a consistent and strong brand identity, including logos, typography and colour palettes, as well as complementary imagery. With a clear brand design strategy, you can create a memorable message about who you are across all platforms. You can have beautifully written copy, great values and the best prices around, but if your branding isn’t visually appealing and tying it all together, it may be for nothing.
Whether you need to establish a visual identity or are looking to hit the refresh button on your current logo and branding, we provide a range of bespoke graphic design and advertising options to make sure you are recognisable everywhere.
It’s more than just knowing who your audience is — it’s understanding their behaviours and the visuals that will appeal to them. Connecting these ideas helps us establish a unique brand identity. Our brand design services include research, concept development and collaborative review before delivering the final assets.
We service corporate brand and graphic design, social media grid coordination, brand style guidelines and brand packaging design in Melbourne.
Your Brand,
Our Creativity
Our branding service
Understanding the importance of brand design in generating a relationship between brand and customer is at the heart of our design work. Specialising in Melbourne brand design, our team knows how to design a brand image that will resonate with customers and generate passion within your company.
Phase one
This phase involves understanding and empathising with the audience and doing thorough industry competitor analysis. This in-depth research aids in establishing type, colour and icon choices to best develop an identity that resonates with current and potential audiences.
Phase two
This stage consists of developing logo, icon and visual identity components that stand out from the competition, are uniquely recognisable, and achieve your brand goals. Media Exchange will present 3 potential brand identities and creative directions for you to review.
Phase three
The final stage brings together the logo, icon, and complementary imagery in the chosen creative direction. Along with the assets themselves is the brand style guide — a rule book on how to deploy your new visual identity in a consistent and effective way, custom-created by our graphic designer.
Unleash your brand potential
The logo is the key identifying marker for your business, and is the centrepiece of your branding. A good logo design is what ensures that people know your brand from your competitors, and helps make sure that your brand sticks out in people’s minds.
Making the right first impression is fundamental to success. An attractive logo could be the difference between a sale for your brand or a competitor.
Colours, typography, icons and other assets that are linked to your company should all work cohesively to deliver a compelling message and create a strong connection with your target audience.
Our branding service includes significant research into your company, industry, and target demographics. This information is the strategic framework that informs every stage in developing your visual identity.
Your branding needs to be deployed in a consistent manner across all channels of communication, both internal and external.
Our brand style guidelines create a standard set of usage rules for each component of your branding, including logos, icons, typography, spacing and colour palettes. These guidelines direct your marketing campaigns, social media posts and website content to create a consistent brand style.
Branding and graphic design go hand-in-hand. Our design services include social media post templates and overall design of a social media profile. Curating your feed enhances how recognisable your brand is, using consistent colours and styles on all published content.
For other communications, such as electronic digital marketing (EDM), internal communications or even outdoor graphic design, we create unique templates to match the message style and your brand identity.
Let’s chat
Reach out to learn more about our bespoke graphic design and branding services — the first coffee is on us!
