Social Media Advertising
Reach the customers who need you in their lives, but don’t quite know it yet. Advertise with the highest reach on a suite of social platforms.
There’s no substitute for socials
Few advertising channels balance the attentiveness of audiences with fun, creative execution the way that social media platforms do. Socials are only continuing to grow in user numbers and influence, making advertising here a necessity for growing businesses. Even though everyone’s using it, you can always carve out your own niche and reach the people ready to love what you offer.
But don’t take it from us.
Our clients have generated leads, earned recognition and experienced brand growth by advertising on social media. Have a look at our case studies to find out how we’ve worked with clients and captured the attention they need.
Why is social media good for advertising?
No matter what you’re seeking — brand awareness, website traffic, leads or sales — social media advertising benefits your marketing strategy with tracking, creativity and engaging content. Our campaigns put you in front of people ready to act and deliver the results you need to keep growing and owning your market share.
Where They Are
Not only are so many people on social media, but there is a social media platform for every group of people! Advertising and social media have grown together, and combining them gives you the best chance to get the attention of your audience. Use high reach channels as well as more niche ones, and your audience will be right there for you.
Jump Out the Box
Social media is built for innovative content; you have to be creative in your approach or you won’t stop anyone from scrolling. As platforms change and features are updated, tailor your social media advertising campaign in endlessly unique ways and get yourself noticed. Social media is where the eyes are — it’s time to get them on you.
Granular Targeting
Use location, age, interest and an ever-expanding range of targeting factors to put your paid social media advertising in the best position. Conversion comes down to interest and timing. Platforms offer close targeting options to ensure that you aren’t disrupting the wrong people, but are captivating the right ones.
A Natural Space
Users navigate to social media organically to check out brands, services and products, and platforms often function as mini-websites and portfolios. Advertising on social media gives viewers easy access to move straight from your ad to your overall brand, partnering your paid social media ad strategy with your organic social posting.
Algorithm Optimisation
While we love being as hands-on as we can, sometimes it pays to listen to what the algorithm has to say. With a robust and thorough learning phase that ads go through, platforms internally ensure that your ads are only being served in the most relevant situations, making your investment as cost-effective as possible.
Getting your ads live
Whether you’re bursting with ideas or need some strategy guidance, we always begin by getting to know your brand, category and potential customers. This information guides our strategy development, including which platforms to advertise on and who to target.
We narrow it down to specifics and start tailoring our visual content and written copy to the perfect audience. Our services combine to create ads that cut through and capture attention, and with specific targeting, your audience is in the palm of our hands.
With everything set up, it’s time to set your ads live. As they go out, the platforms learn how to serve your ads to the people more likely to respond, and we keep a close watch to ensure that your ads are engaging with the intended target audience.
To ensure the best social media advertising, we monitor how your ads are performing in terms of reach, engagements and conversions. We take every opportunity to maximise your return — if there’s a way they can be performing better, then we’ll find a way to make it happen!
Finding your audience
Give your social media strategy the extra push it needs with paid ads on social media. Create content for social media that speaks to your audience, and reach them where you can’t be ignored.
We build and execute a captivating paid social media strategy that can focus on brand awareness, conversion or engagement depending on your brand needs. Our goal is to help you leverage the reach that social media companies and platforms have built, and connect you with people who need your products or services. All this comes together with a custom dashboard and robust reporting on your paid social media campaigns.
Advertise on Australia’s most used and most connected platforms where everyone can see you. Be more than just a like — use behaviour and geo targeting to find qualified leads and build brand awareness. Facebook and Instagram marketing is fundamental to reaching your target audience. Showcase your product or service and charm your audience with powerful designs and an array of features.
The world’s leading professional social platform. Set your target audience and advertise to a huge network of business professionals. Define your advertising objectives and pitch to a highly focused demographic where it’s impossible not to be noticed. With LinkedIn’s reach and targeting capability, you can be sure that your brand visibility is comfortably improving and you’re always making the right connections.
No platform gives you as powerful an opportunity to blend conversions with creativity like TikTok, the leading social video platform. With a focus on trends and imaginative content, TikTok taps into contemporary culture without compromising on quality. Create fun videos, utilise trending soundbites, and let your brand’s humanity emerge in a way that viewers can’t help but want to share — and watch again!
Above all, our focus is on putting you and your brand directly in front of the audiences most likely to convert and enjoy your products. Our detailed brand and category analysis gives us the right insights into where your potential consumers are. Whether it’s Twitter, Pinterest, Twitch, Snapchat, or something else, we can craft a strategy catered to your business goals and deliver a strong return on investment.
Campaigns audiences have loved
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Ready to jumpstart your advertising strategy? Get in touch with us to book a digital strategy session and find out about our social media advertising services. Start creating connections and conversions on social media — we can’t wait to see how your brand grows.